Modeling the differential effects of brand image and country -of -manufacture on Korean consumers' purchasing behavior of hybrid products
Chung, Jae-Eun.
Michigan State University ProQuest Dissertations Publishing, 2002. 3053727.
Document Preview
Copyright information
Database copyright ProQuest LLC; ProQuest does not claim copyright in the individual underlying works.
Access to the complete full text
This is a short preview of the document. Your library or institution may give you access to the complete full text for this document in ProQuest.
Alternatively, you can purchase a copy of the complete full text for this document directly from ProQuest using the option below: